Skip to content
Justin Kabbani at Melbourne Marketing Forum

AI Platforms

Expert across every major AI platform

Justin is platform agnostic and independent. He uses every major AI platform daily and can advise which one fits your business, your team, and your goals. No vendor bias. Just honest, practical guidance from someone who knows every platform inside out.

ChatGPT

OpenAI's flagship AI assistant. The most widely adopted AI platform in business, with powerful capabilities in writing, analysis, research, and multimodal workflows.

Key Strengths

  • Most intuitive interface for non-technical users
  • Memory and custom instructions for personalisation
  • Advanced voice mode for hands-free workflows
  • Deep research capability for competitive intelligence
  • Custom GPTs for team-specific tools

Business Use Cases

  • Content creation and marketing workflows
  • Research and competitive analysis
  • Customer communication drafting
  • Meeting preparation and follow-up
  • Training material development

Claude

Anthropic's AI assistant known for nuanced thinking, extended context, and exceptional writing quality. Increasingly the platform of choice for professional and enterprise work.

Key Strengths

  • Superior writing quality and nuance
  • 200K+ token context window for complex documents
  • Projects feature for organised workstreams
  • Artifacts for rich interactive outputs
  • Claude Code for agentic development workflows

Business Use Cases

  • Complex document analysis and synthesis
  • Strategic planning and scenario modelling
  • Legal and compliance review
  • Long-form content development
  • Agentic workflows with Claude Code

Microsoft 365 Copilot

AI deeply integrated into the Microsoft 365 suite. The enterprise standard for organisations already running on Microsoft infrastructure.

Key Strengths

  • Embedded in Word, Excel, PowerPoint, Outlook, and Teams
  • Accesses your organisation's data within Microsoft Graph
  • Custom Copilot agents for department-specific tasks
  • Meeting intelligence and transcription
  • Enterprise-grade security and compliance

Business Use Cases

  • Meeting summaries and action items
  • Email drafting and prioritisation
  • Presentation and report generation
  • Excel data analysis and visualisation
  • Custom agents for procurement, HR, finance

Google Gemini

Google's AI platform with deep integration into Google Workspace and powerful multimodal capabilities across text, image, and video.

Key Strengths

  • Native Google Workspace integration
  • Strong multimodal capabilities (text, image, video)
  • NotebookLM for research synthesis and audio summaries
  • Deep Search for comprehensive web research
  • Competitive pricing for enterprise deployment

Business Use Cases

  • Google Workspace automation
  • Research synthesis with NotebookLM
  • Multimodal content creation
  • Data analysis across Google Sheets
  • Video and image analysis workflows

Grok

xAI's AI assistant with real-time access to X (Twitter) data and a distinctive unfiltered approach to analysis and conversation.

Key Strengths

  • Real-time social media and news intelligence
  • Unfiltered analysis and commentary
  • Strong image generation capabilities
  • Access to X platform data for trend analysis

Business Use Cases

  • Real-time market and trend monitoring
  • Social media intelligence
  • Competitive brand monitoring
  • Creative and unfiltered brainstorming

Perplexity

AI-powered search and research engine that provides sourced, cited answers. The bridge between traditional search and AI-powered research.

Key Strengths

  • Every answer includes cited sources
  • Real-time web search built in
  • Perplexity Spaces for collaborative research
  • Perplexity Computer for autonomous browsing tasks

Business Use Cases

  • Research with verifiable sources
  • Competitor and market analysis
  • Due diligence and fact-checking
  • Trend monitoring and news synthesis

OpenClaw

An agentic AI tool for building autonomous workflows. OpenClaw represents the next evolution of AI: systems that do not just answer questions but take actions, manage processes, and deliver outcomes.

Key Strengths

  • Autonomous task execution
  • Multi-step workflow automation
  • Integration with other AI platforms
  • Business process automation at scale

Business Use Cases

  • Automated research and reporting pipelines
  • Multi-step business process automation
  • Content production workflows
  • Customer onboarding and follow-up sequences

Not sure which platform is right for your business?

Justin can help you decide. No vendor bias. Just practical advice based on your team, your goals, and your existing infrastructure.

Start a Conversation